Lead · Project Wiki
World entering Phase 3 means one thing: the era of buying users with WLD rewards is over. Going forward, it's Zoom, Tinder, and enterprises paying fees every time they use World ID. From subsidized growth to a real business model — whether this works determines WLD's long-term value.
Noah Sterling
·
June 15, 2026
Worldcoin has officially rebranded to World, and its five-stage roadmap "The Simple Plan" entered Phase 3 in June 2026. The signal is clear: shifting from the cold-start model of attracting users through token rewards to a commercialization route where World ID itself generates real revenue. In other words, the project is attempting to evolve from a "crypto user-growth game sustained by...